About / CV
Founder brain, team player future.
I built a D2C brand to £50,000+ in year one by running every channel myself. Now I want to go deep on paid, performance and growth inside a team.
- Based
- London, UK
- Open to
- Full-time · in-house or agency
- Focus
- Paid social · Performance · Growth · Lifecycle
- Superpower
- Turning data into the next creative decision
A little introduction, in my own words.
I recorded this video cover letter for a Sony application. It covers how I think about brand, campaigns and working in a team.
About me
I'm a bubbly, sociable creative with an artistic streak I've had since childhood. I grew up in South East London with a Northern Irish background, surrounded by a mix of culture that still shapes my visual style and my eye for what looks (and feels) right.
I've also always loved maths (I got an A at A-Level), which is probably why the dashboard is my favourite part of any campaign.
I moved to Nottingham to study Film and Television, and the course's industry-based structure sparked my entrepreneurial streak. That's how Stella's Studios started, and it's what pulled me towards marketing, so I completed the University of Nottingham's Digital Marketing Academy alongside my degree.
Since graduating, I've kept Stella's Studios running, freelanced for other small brands and taken on illustration commissions. The part I've enjoyed most is the loop of testing an idea, reading the numbers and trying again, which is why I'm focusing on paid and growth marketing. I'm also a genuinely social person, and after three years of working on my own I want to be part of a team: learning from people who've managed bigger budgets, and bringing a founder's sense of what every pound has to do.
Experience
Founder & Growth Marketer
Stella's Studios
2023 - Present · London / Remote
- Founded and scaled a D2C apparel brand end-to-end, generating £50,000+ in first-year revenue and £16,700 in the peak month.
- Paid social: planned, built and tested Meta and TikTok ad campaigns around launches, including Meta Pixel setup, conversion tracking and A/B testing.
- Creators: ran seeding and gifting programmes with tracked discount codes, plus a 10% commission ambassador programme.
- Organic: grew to 10,000+ followers from zero, 200%+ TikTok growth in five months and 2m+ organic views.
- Lifecycle: built a 2,000+ subscriber email programme across Shopify Email and Klaviyo, with A/B tested campaigns.
- Analytics: used GA4, Meta Business Suite and Shopify Analytics to guide spend and creative decisions.
- Campaigns: Euros 2024 launch sold 100+ units on launch morning and drove 37.8% of that week's revenue from one product line.
- Managed all bookkeeping, tax and finance as a sole trader.
Freelance Social Media & Marketing Consultant
Raptor Hot Sauce
Oct - Dec 2025
- Built a growth strategy deck covering channel cadence, content pillars, creator seeding tiers, email capture and a Shopify migration plan, plus an illustrated asset library and recipe video template.
Bartender
East Dulwich Tavern
Apr 2025 - Present
- Part-time alongside freelance work and Stella's Studios. Fast-paced, team-based and customer-facing.
Social Media & Marketing Intern
Ivy & Gold Jewellery
Oct 2024
- Managed paid ad budgets for TikTok and Instagram and a separate creator seeding budget to grow a new TikTok audience; A/B tested ads across Instagram and Facebook; worked in-office with a team of three and directed a teammate through a scripted filming day.
Founder
Vital Clothing
2021 - 2022
- Built a long-term artist partnership with musician lozeak from a cold DM, with pieces worn on tour and in official music videos.
Education
- BA Film and Television, 2:1 · University of Nottingham · 2021 - 2024
- A-Levels: Maths (A), Film (A), Psychology (A*) · Alleyn's School
Certifications
- Fundamentals of Digital Marketing · Google · Jan 2024
- Social Media Marketing · HubSpot Academy · Jan 2024
- Content Marketing · HubSpot Academy · Jan 2024
- Digital Marketing Academy · University of Nottingham