Beyond the dashboard
Extras.
The work that sits underneath the marketing: illustration, an artist partnership that taught me creator marketing before I knew the term, and time on tour.
01
Illustration & Commissions
Illustration is the visual engine behind every campaign I run, so I can go from brief to finished ad creative without waiting on anyone.
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Vital Clothing
My first fashion brand, and a cold DM that became a long-term partnership with musician lozeak, worn on tour and in official music videos.
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On tour with Louis Van Johnson
I spent two weeks shadowing touring artist Louis Van Johnson on a mini tour that grew into an informal house-tour format, with fans hosting shows in their own homes. I pitched and negotiated with hosts on a shoestring budget, managed on-the-door donations to keep the tour viable, promoted each date across his channels and mine, and co-produced a cover of "Killing Me Softly" in Logic Pro that I performed live with him and his band.