Selected work · 2021 - 2026
The work.
Five case studies, each written the same way: the problem, what I tested, how I measured it and what happened. Start with Stella's Studios for the full funnel, or Euros 2024 for a single launch.
01 · Full-funnel growth
Stella's Studios
Founder · D2C apparel · 2023 - Present
£50K+ year one
Built and ran the whole growth engine for my own D2C brand: paid social, creators, email, Shopify and analytics.
02 · Launch campaign
Euros 2024
Stella's Studios · Mar - Apr 2024
100+ units on launch morning
A culturally-timed drop taken from spotted gap to sell-through in under six weeks, with creator codes tracking conversion.
03 · Paid social & TikTok launch
Ivy & Gold
Social Media & Marketing Intern · Oct 2024
2 paid budgets managed
Managed paid ad and creator seeding budgets to test and grow a brand-new TikTok audience for a founder-led jewellery brand.
04 · Growth strategy
Raptor Hot Sauce
Freelance Consultant · Oct - Dec 2025
Full channel plan
A content pillar system and growth roadmap for a founder-run food brand: posting cadence, creator seeding tiers, email capture and a Shopify migration plan.
05 · Earned media
ASOS copied my design
Stella's Studios · 2024
20,000+ views
A copied design pulled from sale, compensation secured, and a threat turned into organic growth.
Tests & Learnings
The experiments log, including what didn't work.
→Extras
Illustration, an artist partnership and touring.
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